Our story

Why we built BeforNine

Selling should be about people, not prep work. We built BeforNine to hand every salesperson a day that's already prepared to sell.

The problem

Every salesperson we spoke to described the same day. Meetings back-to-back. Research squeezed into the five minutes before each call. Follow-ups written late at night. A CRM that asks for input but never gives anything back.

The average AE loses roughly two hours a day to preparation, research, follow-up drafting, and CRM admin. That's ten hours a week and 520 hours a year — time that should have been spent selling.

What we believe

  • Salespeople should never walk into a meeting cold.
  • The right next action should be obvious, not buried in a pipeline view.
  • AI should draft the work, not replace the judgment.
  • Your data belongs to you. It should never train someone else's model.

What BeforNine does

BeforNine is an AI sales coach that prepares every meeting, researches every account, drafts every follow-up, and tells you exactly what to do next — before you open Outlook. It sits on top of the CRM you already use (or a simple CSV), so there's nothing to rip and replace.

Where we're going

We're focused on one thing: giving salespeople back two hours every day. Every feature ships against that measure. See what's live in our release notes and what's next on our public roadmap.